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| Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) | 
 enlarge | Authors: William D. Wells, Sandra Moriarty, John Burnett
Publisher: Prentice Hall
Category: Book
List Price: $173.33
Buy New: $19.79
You Save: $153.54 (89%)
Buy New/Used from $19.79
Avg. Customer Rating:  (7 reviews)
Sales Rank: 24291
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 7th
Number Of Items: 1
Pages: 624
Shipping Weight (lbs): 3.4
Dimensions (in): 11.4 x 8.8 x 1.2
ISBN: 0131465600
Dewey Decimal Number: 659.1
EAN: 9780131465602
ASIN: 0131465600
Publication Date: May 29, 2005
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus?with examples, issues, and applications interlaced throughout?this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective?and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well. The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements. For those interested in effective advertising.
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| Customer Reviews: Read 2 more reviews...
 College course books September 29, 2008
Was very pleased with my purchased. Great price and book is in excellent condition.
 Great Purchase September 29, 2008
This book was great. It came in really good shape and I received it within days of my order!
Great Bookd September 29, 2008
Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.
Advert June 20, 2008
0 out of 2 found this review helpful
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.
 Advertising: Principles and Practice (7th Edition) February 14, 2008
0 out of 3 found this review helpful
Great price for a textbook, although they are rediculously overpriced to begin with. Very fast delivery. Cover (front and back) slightly warped, but serves the purpose.
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