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| Developing Products in Half the Time: New Rules, New Tools, 2nd Edition | 
 enlarge | Authors: Preston G. Smith, Donald G. Reinertsen
Publisher: Wiley
Category: Book
List Price: $37.95
Buy New: $2.51
You Save: $35.44 (93%)
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Avg. Customer Rating:  (9 reviews)
Sales Rank: 150517
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6.1 x 1.2
ISBN: 0471292524
Dewey Decimal Number: 658.575
EAN: 9780471292524
ASIN: 0471292524
Publication Date: October 10, 1997
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr. Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment." Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company "As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time. This book is one of the only sources of concepts, methods, and metrics for compressing this critical portion of the development process." David M. Lewis, Product Manager, Eastman Kodak Co. "Using these tools we've more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fast-to-market techniques, and the icons in the margins highlight the opportunities and pitfalls." Mike Brennan , Vice President of Product Development, Black & Decker
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| Customer Reviews: Read 4 more reviews...
 Useful tools for shortening development time August 27, 2007
"Developing products in half the time" is a collection of tools and practices that can be used to speed up the release of your new products. The book provides a well-balanced view on how to cut the development time and especially what the trade-off is that you will probably make. Many of the tools and practice are only touched upon and would require a book on its own.
Preston Smith and Donald Reinertsen start the book by tackling some important misconceptions about fast development. Their opinion is that it's not per definition good and you really need to have a good reason to speed up the development. They continue this theme in their second chapter which gives a basic financial model that they will use during the rest of the book. It explains what trade-off will be made when saving time in a particular way. The rest of the book provides practices to save development time: starting with "the fuzzy front end". In power of incremental innovation they argue that most products can probably be developed incrementally, which reduces development time and risk a lot.
Chapter 7 and 8 are key to the book, they provide motivation for using cross-functional development teams. How to create these, how do they fit within the organization and where should you locate them. This concept is repeated probably most throughout the book.
Developing in half time is an excellent read. It's full of small ideas which can help your development process to deliver faster and explains the trade-offs well. The only criticism to this book would be that all topics are discussed only shortly. Recommended reading.
 Also for a Service Organization! November 27, 2006
0 out of 2 found this review helpful
A comprehensive approach to Product development and lot of advices that can be used also in a Service Environment like my own; the best book on the subject of speed to market. I still continue to suggest it as a reading to my collegues and to the students in my teachings. I also strongly recommend the Reinertsen book "The Design Factory" and I am waiting for a sequel on Lean Product Development.
THE book about product development October 20, 2005
4 out of 5 found this review helpful
This book giver clear insights about product development in general. What amazed me when I read the first edition is that agile software development methodologies are clearly aligned with these book findings. Preston Smith and Reinertsen did an excellent job and succeded to create a better book in this new edition!
Keep an eye open specially to the tools listed below(number is the corresponding chapter) and watch the link with agile processes:
2. Putting a Price Tag on Time --> how to convince upper management to do small releases and work in an iterative and incremental mindset.
4. The Power and Pitfalls of Incremental Innovation --> Why to be agile and how to mitigate risks described in the disadvantages section.
5. Capturing Customer Needs --> Why to work jointly with all stakeholders and stay focused in minimal and iterative specifications.
6. Using System Design to Compress Schedules --> Why software architecture is an important activity and why projects must be planned based on architecture.
8. Organizing for Communication --> Why Co-location brings benefits most of the times.
10. Controlling the Process --> why insitute essential metrics and which are these. Aligned with information radiators practice of agile software development teams.
11. Preventing Overloads --> One of the best in the set. With great empirical evidence the authors explain why most managers do the wrong thing and try to mantain 100% people allocation. In this chapter he gives light to why is not a good thing to split people between various projects and what to do: control the project list religiously! The agile methodologies also say: Control the feature list of each project religiously :-) !
Read this book, if you want to understand why agile and iterative development processes are the way to build most software products out there!
 Lightweight Chat about New product Development October 4, 2004
5 out of 12 found this review helpful
Using this text to teach MBA students about new product development.
Probably the worst text I've encountered for a course, never mind lacking useful information for guiding managers in this field.
Incrediably lightweight with passing comments about rigorous engineering tools, and of little use to anyone to actually do anything relating to creativity, innovation or technology commercialization. Pick up something like Ulrich/Eppingers's "Product Design and Development" for a much more thorough and useful approach.
Excellent must-read for senior managers January 5, 2002
12 out of 14 found this review helpful
I found that this book was packed full of common sense, which is rare in a development management book. Although it has a lot of examples of manufacturing of phsyical goods, I found it great as a software manager. There aren't many spare words in this book, either -- it's terse and well edited, so you get the raw facts and the necessary stories to back them up, but not a lot (or any, really) fluff. I am putting it on my bookshelf for software engineers, right next to Writing Solid Code and Debugging the Development Process, two classics for software engineers and team leads, respectively.
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