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| MKTG (2007-2008 Edition) | 
 enlarge | Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
Publisher: South-Western College Pub
Category: Book
List Price: $49.95
Buy New: $2.77
You Save: $47.18 (94%)
Buy New/Used from $2.77
Sales Rank: 5233
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 2.1
Dimensions (in): 10.9 x 8.5 x 1.3
ISBN: 0324548141
Dewey Decimal Number: 380
EAN: 9780324548143
ASIN: 0324548141
Publication Date: February 16, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.
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