 | | |
| Jack Trout on Strategy | 
 enlarge | Author: Jack Trout
Publisher: McGraw-Hill
Category: Book
List Price: $19.95
Buy New: $7.97
You Save: $11.98 (60%)
Buy New/Used/Collectible from $1.98
Avg. Customer Rating:  (14 reviews)
Sales Rank: 40473
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 144
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5.1 x 0.8
ISBN: 0071437940
Dewey Decimal Number: 658.4012
UPC: 639785387626
EAN: 9780071437943
ASIN: 0071437940
Publication Date: March 26, 2004
Availability: Usually ships in 1-2 business days
|
| Editorial Reviews:
Product Description
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: - Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
- Explores Trout's major themes, including survival, perception, differentiation, and more
- Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
|
| Customer Reviews: Read 9 more reviews...
 Catch the Trout July 6, 2008
Those of you that are fans of Ries and Trout will find this book enjoyable. It's a quick read that distills some of the key learnings of their previous works into this book. I would recommend it to anyone new to branding and positioning.
Of course it's great,,,,It's Trout September 14, 2007
Although much of the info here has been covered in other Trout books, this doesn't detract from Trout's precise and cutting vision! In fact for me it enhances it because you can see that in a sea of "What to do" books, Trout remains consistant in his beliefs. A must have!
 Warmed over soup? April 8, 2007
4 out of 5 found this review helpful
Trout presents the subject in a readable and interesting manner with good examples. However, the book may be described as Intro to Business Strategy 100 for the beginner. And, if you've read some of Trout's or Ries' prior works, you won't find much new here.
 Highly readable book on marketing strategy January 25, 2007
Books by Al Ries and Jack Trout are always worth a read. These marketing specialists are perhaps best known for their seminal work "Positioning". They have written several books together and also gone out on their own.
"Trout on Strategy" is a solo effort, but is still worthy of praise. This book is more about Marketing strategy than general corporate strategy, but by taking a "stategic" approach, the auther presents us with a very good overview of many facets in the marketing world. By covering topics such as leadership, competition, differentiation and positioning, the auther gives a holistic view to the marketing manager.
Perhaps what I love most about this book, is that throughout, he constantly refers to other books that he has written, on his own or with Al Ries that could be researched to explore a topic in more detail. So in affect, you are getting an excellant summary of some of the best marketing books ever written.
5 stars.
JACK TROUT IS THE SUN ZU OF MARKETING, but I specialize in the Art of living young and flourishing!!! May 5, 2006
1 out of 2 found this review helpful
Trout's a true strategic General hidden behind a suit. He makes some guerilla marketers look like a baboon and advertising agencies seem like they get their ideas from fortune cookies- pardon my plain communication- but it had to be made plain...
Trout's research backs up his conclusions. It's like observing an attorney build a strong case. You will see why the downfall of many popular industries took place, due to trying to serve everybody, instead of finding their specialty to cater to a particular audience...
I once to believed the myth about getting the audience attention was the way to go, and thought this would take their mind off the competitors (temporarily). Discovering your specialty in one area, or demolishing the competition weaknesses, to show you're the only one who offers that specialty; this is when customers cheer for the winner, not the loser...
I coach these same strategies to students every week at our program, not for their business, but spiritually positioning them to live young and flourish in our program and not die old at church.
Dr. Garner
|
|
|
Powered by Associate-O-Matic
| | |