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| Turnaround Prescription | 
 enlarge | Author: Mark Goldston
Publisher: Free Press
Category: Book
List Price: $27.95
Buy New: $8.40
You Save: $19.55 (70%)
Buy New/Used/Collectible from $8.40
Sales Rank: 994012
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1.1
Dimensions (in): 9.5 x 6.5 x 0.9
ISBN: 002912395X
EAN: 9780029123959
ASIN: 002912395X
Publication Date: August 7, 1992
Availability: Usually ships in 1-2 business days
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Product Description
A marketing executive reveals the strategies he used to revitalize and reposition aging and money-losing products such as Charlie, Jontue, and Scoundrel to create such smash hits as Intimate, Power Stick, and the Reebock Pump.
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