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| Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) | 
 enlarge | Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $13.95
You Save: $11.00 (44%)
Buy New/Used from $13.89
Avg. Customer Rating:  (80 reviews)
Sales Rank: 3141
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
ASIN: 1599180308
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| Customer Reviews: Read 75 more reviews...
 Easy read, needs update October 6, 2008
I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.
Book needs to be updated but not bad for only $14.95 October 4, 2008
Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.
Good book for the price! September 29, 2008
A little out dated, but still has some useful information that I did not know about.
 Must Get to Master Adwords September 18, 2008
1 out of 1 found this review helpful
This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!
Packed with Information September 5, 2008
1 out of 1 found this review helpful
Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.
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